Creating and maintaining an effective brand identity takes consistency. There is simply no sense in creating and investing considerably in an image or logo to portray a business, and to not see it through to the finer elements of its appearance.
Wayfinding is not signage. It is principally used within industries such as company houses, hospitals, airports, schools, football stadia, universities etc. whereby the branding of the organisation should extend beyond the primary exterior signage. Wayfinding employs the understanding of the movement of people within a site, and Signage Systems will then work to create a sensible, logical route via strategically placed signs of direction. These less imposing signs are still of importance to branding however, and are designed in a manner to echo the chief representation of the company.
Wayfinding is practicality – and this is essential for any reasonably sized organisation that regularly deals with people. At Signage Systems, we are knowledgeable in the enhancement of visitor experiences and will seek to attain this regardless of the size or shape of space available to us within which to plan.